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The Bacon System – Chapter 6 – Blogging

Blogging Now that you’ve had an overview of the marketing trifecta, and understand that content marketing is the glue that holds the system together, we need to explore how to develop that content and make the system work for you. Blogging is one of the simplest and most attainable ways to generate content. It’s simply […]

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The Bacon System – Chapter 4 – Analytics

Analytics The second major part of the marketing trifecta is knowing how to use – and actually using – analytics to verify the effectiveness of your marketing efforts. I’m sure you’ve heard that “what gets measured gets done.” That is very true, especially when it comes to your website and online marketing. Having – and […]

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The Bacon System – Chapter 2 – The Marketing Trifecta

Online Marketing vs. Relationships As I described before, marketing is both simple and complicated. One thing I’ve learned over the years is that quality marketing, marketing that truly builds your business, is more about building relationships than about building an audience. In my book, It’s Not About You, It’s about Bacon! Relationship Marketing In A […]

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The Bacon System – Introduction

Introduction The first question people usually ask me is “What’s with the Bacon?” The second question now is, “What is the Bacon System?” What’s with the Bacon? I was speaking at a conference in Los Angeles along with friends Rich Kizer & Georganne Bender. They invited me to talk about social media at the Craft […]

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